Thursday, 20 April 2017

How's your business looking to your customers?

It's very difficult sometimes to be objective. It's easy to look at other people's websites and profile photos and think "I like the look of that company" or "that looks like a person I'd like to do business with", but it's much harder looking at our own websites and material that our customers and clients see and thinking "would they choose me to spend their money with?".

When was the last time that you looked at your website.  Really looked at it? Are all of the photographs up to date? Does it show everything that you want (and nothing that you don't want)? Remember, as we're constantly being told, a goldfish has a longer attention span than the average person, so do the photos you're showing to your clients grab them enough to make them stay with you rather than swimming off to the next company on the Google search results?

You'll be unsurprised that I spend a lot of time looking at photos. I also spend a lot of times looking at the photos that companies are showing to potential customers. These can be on their websites but also on Twitter, Facebook, Instagram etc etc. These photos range from the truly superb to the, um, not truly superb.

It's not a coincidence that every large and successful company spends money on good photography. When you scroll down your Facebook feed and see a great photo, it's normally an advert photo. But look how many likes that photo has. Hundreds, if not thousands. That photo has caught not just your eye, but many, many people's. That great photo has made potential customers stop and look. Will people stop and look at your company? 

Sure, an iPhone photo is cheap. It's free in fact. But do you know how much value people place on things that are free? None. Is that how much value you're placing on your company and its products and services? 

You may also have noticed that in those suggested people on Facebook, the people with the best profile photos also normally have the highest number of friends. I don't mean the prettiest people, I mean the best photographs. It's not confidence. Everyone loves a great photo and they get you noticed. 

If you've taken the time to read to here, I hope you then spend the next few minutes looking again at the image that your company is presenting to the outside world. Then, when you've done that, if you are totally happy with that image, that's fantastic! Sit back, pour yourself a glass of wine, relax and give yourself a pat on the back. If you're thinking, maybe the outside world isn't getting the very best impression of you and your business, then don't pour that glass of wine just yet. Call or email me now and let's get you those great photos. Then you can have that glass of wine...

Alastair Hilton

Tuesday, 10 January 2017

Headshots and portraits that get you noticed for all the right reasons.

How do your customers really see you?

We all have our own impressions of people. Those that we meet on business, in the street, on Twitter; we all make a snap judgement about them. What forms our judgement of all of these people?

Their face.

Everyone makes that initial judgement of a person from their face and that means that people are judging you too. They see your profile picture on LinkedIn, Facebook, Twitter and your face is all they have to go by.

Shouldn't you be looking fabulous?

It isn't about looking like a model. It's about looking the best that you can. Have a look through your social media feeds. Those people that you haven't met yet, what do you think of them? 

Would you hire them?

Now take another look at your profile photo. Would people hire you? Would a customer or a casting agent call you? Remember, it doesn't matter how great you are at your business, or how superb your website is, if people see your profile photo and make a snap judgement, they may not get as far as clicking on your website.

It's not about being perfect.

There are very few of us who look like models and even those that do, in my experience as a photographer taking their headshots, still have hangups about their appearance. 

It's about looking the best you can.

I've photographed a lot of people over the years and specialise in headshots and portraits. During a shoot, I love to get to know the person I'm photographing. Everyone is nervous at the start. Once they see how fabulous they can look though, they relax. That's when I can get the best photos. 

It's you at your best.

If you are considering getting the best headshots or portraits, then why not take a look at my website

If you have made it this far, I'm hoping that your snap judgement of my profile was positive! 

Have a wonderful day and stay fabulous.